OpportunityOften when real estate agents have questions about home insurance, they reach out to an insurance agent directly with questions. In return, the agent can get that new business. However, many Allstate agents don’t have the proper tools or resources to...
SituationThe Southwest Region and its agents refocused their 2013 business priorities on bundling homeowners insurance with existing insurance business. Agents reported that they need additional resources to help them and their sales staff bundle more often. By...
Social Media Micro-Content Micro-content is a way to grow your brand and community using creative visual assets As a freelance designer and community manager, I created a few graphics with the question, “where do you create?” to learn more about how my...
OverviewBy creating innovative content to engage Allstate agencies with growth and customer experience goals, the Southwest Region Corporate Relations team was key in ranking #1 in the Customer Loyalty Index, the only region in the country to outrank competitors. We...
ChallengeIn early 2013, after six years of diminishing results and higher than average employee turnover, employees’ morale and satisfaction was declining. Leadership quickly implemented a new corporate and regional pricing and innovation strategy. SolutionTo...
