AwardsPublic relations awards I've earned
PRSA Silver Anvil for Reputation and Brand Management: Nonprofit Organizations – Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground (June 2012)
PRSA Bronze Anvil for Press Kits and Media Kits: Events/Commemorations/Other – Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground (June 2012)
PRSA Copper Anvil for Special Events or Observances One to Seven Days: Government and Non-Profits – Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground (August 2012)
PRSA Award of Merit for Internal Communications Campaign – Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground (August 2012)
IABC Copper Quill Award of Excellence for Campaign Management: Community and Government Relations – Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground (May 2012)
IABC Copper Quill Award of Excellence for Campaign Management: Employee and Member Communication – Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground (May 2012)
IABC Copper Quill Award of Merit for Communication Management: Media Relations – Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground (May 2012)
About the Awards
The Allstate Foundation, our Corporate Relations team, built a playground in honor of Christina-Taylor Green after hearing her mother discuss on the radio that Christina’s school was in need. We earned a PRSA Silver Anvil because of our passion to help a tight-knit community heal.
Skills: community outreach – leadership, internal and external communication
To excite the employees for the new office opening, Allstate’s Corporate Relations team implemented a year-long internal, external and community relations campaign. We developed leadership communications, and created an “On The Move” section in our employee newsletters, which teased the latest news, as well as cultural information on nearby entertainment, restaurants and festivals.
Skills: digital and physical collateral design – event planning – strategic internal communication
Research told our team we needed to overhaul communications and meet the individual audience demands for employees, agencies and their sales leaders. SW Express is a productivity-first newsletter, so agency owners could focus on growing their business. It is separated by prioritized categories, tailored to agency success through peer-to-peer success stories, sales tips and product information.
Skills: public relations research – communication branding – email newsletter design
I collaborated cross-functionally with Allstate’s product, sales, education and promotions teams to produce content our independent agency communities requested. To help engage the agency sales staff, I produced our biweekly and segmented communications using a design-first approach.
Skills: Community Management – cross-functional business communication – b2b newsletter design
What’s Your MO was a video campaign to drive employees motivation and momentum in their daily work. This video campaign was the first of its kind for Allstate, and it also allowed just-in-time opportunities to share the latest news with the regional team. I filmed, edited and published 30 “MO” video messages that were emailed to employees every week. These emails were a place to share a personal message about their careers and a behind-the-scenes look at their impact on the regional team.
Skills: internal business communication – multimedia micro-content production – public relations
Our corporate relations team strategically developed the MyStory advertorial campaign to highlight the agency owner opportunity in a storytelling, question-and-answer lifestyle and emotional format that had never been done by Allstate. We created transparent advertorials by telling stories in daily newspapers, local news television stations and online platforms, including Pandora and local news.
Skills: recruiting communication – public relations research – analytics
After six years of declining policy and customer growth, Allstate agencies and employees in the Southwest region were feeling the impact of a shrinking region and company, including fewer resources for employees and declining profits for exclusive agents, who are independent business owners and our primary distribution channel.
We developed an overarching regional “story” around the theme of MO! (short for MO-mentum).
Our team created communication plans and editorial calendars for all major new programs and vehicles, including an independent agency plan and the VIP Ambassador plan.
• Independent agent communication platform, a community management platform and email newsletters for independent agencies .
• Two new micro-content video series for employees and agencies .
• We worked cross-functionally with our marketing and education teams to create “Greg Gray’s Minute to Win It,” a customer service tips micro-content video series based on high level takeaways from a popular customer service expert and education.
• Editorial calendars for all of our stakeholder communication platforms built with content and leadership messages focused on MO and business goals.
• A quarterly leadership video message series from our senior executive to exclusive agencies, built around the updates and proof points of the MO story.