With an upcoming book launch, the author of The Horse Lover, H. Alan Day, was looking for ways to reach online audiences, while having an online home to discuss his horse stories and western culture.
Knowing he would need a multimedia content solution, I designed a WordPress site built around his needs to promote book tours and signings, as well as a blog on western culture. In addition, we built a MailChimp newsletter to increase engagement and discuss his latest news.
digital marketing strategy
When my book, The Horse Lover, launched, I knew that I needed assistance establishing an online presence. I am more than delighted that I found Zach Solomon-Beloin. He quickly became my go-to digital resource. He took the time understand my goals for author and book branding, then created a simple website experience so buyers could quickly and easily purchase the book online. As a result, The Horse Lover became an Amazon bestseller within months of its release. He continues to consistently and proactively suggest tactics that help niche audiences discover and purchase the book. He also has helped me grow my social media engagement by suggesting the best ways to promote highly engaging content. For a non-techie person like me, Zach’s targeted, smart strategies and guidance for increasing my online presence has been crucial to my book sales.H. Alan Day, Author