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Spot parking startup logo

Spot is a hassle-free and frictionless platform where anyone can easily sell, discover and pay for event parking.

Everything starts with a sketch

mockup design

investor pitching

market research

Spot parking startup iMac mockup design

Let’s fix parking.

Growing up as an avid Red Sox fan, we struggled to find event parking. Spot is a solution that allows anyone, whether you’re a restaurant owner or a college student to find or list a parking spot.

This project shows how I work. My process begins with a creative burst, then trying (and breaking) things. With Spot, I quickly brainstormed typical use cases, then sketched a mobile application. The desktop use-case is highly centered around the Spot community and administrative backend.

As the project matured, I realized that it wasn’t the right time for a product market fit. It became clear when surveyed sports fans revealed that they are more likely to take public transportation when they anticipate a parking problem. Urban transportation is a fascinating space that I’m excited to take on.