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Renew Honor Play Allstate Foundation Logo Christina-Taylor Green Little Hands Playground

Community first.

Challenge

The days following the 2011 mass shooting and attempted assassination of Tucson’s Congresswoman Gabrielle Giffords, the Tucson community, Allstate employees and agency owners reached out to renew the community spirit.

Solution

The Allstate Foundation built a playground in honor of Christina-Taylor Green after hearing her mother discuss on the radio that Christina’s school was in need. We earned a PRSA Silver Anvil because of our passion to help a tight-knit community heal.

Results

national media earned media placements

Allstate’s “Best in the Business” Customer Loyalty Index increased from the 3rd to 4th quarter in the Southwest Region – one of only three regions in the country that experienced this lift.

attended the build and dedication events

2012 National Awards


PRSA Silver Anvil for Reputation and Brand Management
PRSA Bronze Anvil for Press Kits and Media Kits

2012 Regional Awards


PRSA Copper Anvil for Special Events or Observances One to Seven Days: Government, Association and Non-Profits
PRSA Award of Merit for Internal Communications Campaign
IABC Copper Quill Award of Excellence for Communication Management: Community and Government Relations
IABC Copper Quill Award of Excellence for Communication Management: Employee and Member Communication
IABC Copper Quill Award of Merit for Communication Management: Media Relations

Community Relations

community outreach

leadership, internal and external communication

Christina-Taylor Green Little Hands Playground Backpack Drive

Listen first then give.

We worked with the Tucson community throughout the project. As part of our campaign, we created a backpack drive. Allstate agents, employees, and local elementary schools filled 400 backpacks with school supplies that were donated to a sister elementary school in need.