From May 2011 to June 2014, I was on an award-winning corporate relations team at Allstate Insurance in the Southwest Region. I contributed to nationally recognized community reputation campaigns, analyzed and pitch local media, identified and executed innovative methods to reach key communities, audiences and supported the senior leadership communication strategy.
I was one of five nimble community managers for Allstate agents across Arizona, New Mexico, Nevada, Oklahoma and Utah.
I led the independent agency communication channel, which was a community of independent business owners where I worked cross-functionally with our teams to communicate business updates, product information, education and promotions. It won an IABC award for publication design in 2014.
Using my technical skills, I redesigned and created both employee and insurance agency newsletters that improved readership and engagement at Allstate and won a regional International Association of Business Communicators award in 2013. I also generated community and local government engagement through the regional office opening event, establishing 20 local business relationships, which strengthened Allstate’s community brand recognition, earning an IABC award in 2013.
Our team planned and executed a community relations campaign that earned two national Public Relations Society of America (PRSA) and five regional PRSA and IABC awards in 2012. It was one of the most meaningful projects of my life. Following Gabrielle Giffords’ shooting in 2011, Christina-Taylor Green’s family called a local radio station and mentioned that they needed a new playground at her school. Not only did we answer this call, we also designed and packed backpacks full of school supplies for her school and a sister school in Tucson. It taught me many ways to bring a community together.